Entry 17 / 17Consumer tech

MobileIQ

UK phone specifications where every figure links the source it came from and the date it was read.

MobileIQ on desktop
MobileIQ on mobile

Live captures of mobileiq.app, taken automatically

Detail

Name your own phone once and every device page restates its figures as a difference from yours — “5 hours longer than yours” rather than “48 hours”. Prices are UK RRP, the one computed score publishes its weights, and it carries software support end dates that manufacturers prefer to leave vague. Your phone is kept in the browser and sent nowhere.

The short version

A phone spec site built on the assumption that the reader does not trust spec sites. Every figure links to the source it was taken from and the date it was read, prices are UK RRP rather than whatever converts most favourably, and the single computed score publishes its own weights.

The genuinely original idea is the anchoring. Tell it what phone you already own and every other device restates itself as a difference from that — “five hours longer than yours” instead of an abstract 48. That is how people actually decide whether to upgrade, and no mainstream comparison site does it. Your phone stays in the browser.

It also publishes software support end dates, which manufacturers are happy to leave vague and which arguably matter more than any benchmark.

Domain
mobileiq.app
Sector
Consumer tech

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